At Natura, we have long been committed to measure and improve the impacts of our activities.

I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all.

If we want to increase our own happiness, we need to invest in growing the community happiness and also take care of the whole, of Mother Earth.

Brazil has one of the greatest natural patrimonies in terms of biodiversity.

It’s just been this incredible steady climb, but I’ve seen a company that believes in me and has let me make mistakes, has let me grow and evolve and try and find new and inventive ways to use me. I feel like I came up through the farm system."

If you're growing very rapidly, it doesn't matter if you make mistakes, in a way, because the growth kind of bails you out.

Rudy Giuliani did some phenomenal things in the city if you think of the transformation of the city and the quality of life.

If you're not changing, you're not growing; you're not being present. Change is essential.