If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

How the hell can I ask people who work for me to travel cheaply if I travel in luxury? It's a question of good leadership.

My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make a place for it in his spending, and could afford it.

We don't need flashy cars, impressive titles, uniforms, or other status symbols. We rely on our strength and our will!

Until I realized that rock music was my connection to the rest of the human race, I felt like I was dying, for some reason, and I didn't know why.

The tortures of present death disturb him not, but the recollection of his fall, fills him with a holy sorrow.

Death does not exist.

To continue living, we have to die. That's the story of humanity - generation after generation - that we are going to die. There's nothing dramatic about death except that one loses one's life.