As touch-screens have become more popular, they have retrained how we interact with images we see on many surfaces.

China in particular is an absolutely fascinating place to be. Culturally and politically and economically it's becoming more and more relevant. If you look at how China is perceived in different parts of the world, you can recognize it's very dynamic. It's also challenging what it thinks of itself.

There's a whole load of stuff in life that is worth documenting. You see it every day but don't even notice.

I specialise in taking teams of designers, psychologists, usability experts, sociologists and ethnographers into the field. It's called 'corporate anthropology,' but personally I'm more comfortable with 'design research,' because I'm not an anthropologist by training.