Politics have been changed forever because of people. The Internet is one of the tools that has helped. And it isn't just politics. The new networked dynamics that are now possible with these new forms of communication are also changing the way people engage as consumers that demand more social value from corporations.

Building up an organisation is like starting a social movement. At the center of everything is the core team. I have the honor of working with some phenomenal people at Purpose who are at the top of their fields. That energy and common purpose among the team is what inspires me and where the magic happens.

Before we had the Internet, I organized a fax campaign against the first Iraq war. We blasted faxes to the hotel where James Baker and Tariq Aziz were having their final meeting before the two sides went to war. Much more recently, I co-founded Avaaz and Get Up, which inspired the creation of Purpose.

You must engage at the level of people's higher order values, and in doing so, you can engage them in a meaningful way on a large number of issues.