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We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
Jochen Zeitz
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"We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'"
— Jochen Zeitz #sportscompetition

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We decided that sports, lifestyle and fashion were three elements that could be mixed together…

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We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.' — Jochen Zeitz

About Jochen Zeitz

Jochen Zeitz was a Businessman from Germany (1963–present).

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Frequently Asked Questions

Who said "We decided that sports, lifestyle and fashion were three elements that could be…"?
This quote is attributed to Jochen Zeitz, a Businessman from Germany.
When did Jochen Zeitz live?
Jochen Zeitz lived from 1963 – present.
What is this quote about?
This quote touches on Sports & Competition. Browse more quotes on these themes from the categories page.