If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.

In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.

For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.

Politically speaking, it's always easier to shell out money for a disaster that has already happened, with clearly identifiable victims, than to invest money in protecting against something that may or may not happen in the future.

It doesn't matter how much money you've got, or how many connections, there's always something you want that's out of reach.

As transparency campaigner for more than 10 years, I have long had a sense that something was not quite right about the E.U. referendum. I warned back in November 2017 that the leave campaign seemed to be awash with dark money that may have circumvented rules designed to uphold the integrity of our democratic process.

Wet Hot American Summer so far is a financial disappointment and money was lost on it. But perhaps it will find its audience in video, cable, etc, maybe over the course of years.