A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

As traditions of mourning wane, women's role as designated mourners has also vanished. In consequence, the woman elegist must summon her own resources as an artist.

It is hard to imagine two more final endings to the 'war on terror' than the popular revolts against the authoritarian regimes in the Middle East and the death of bin Laden.

I think I was lucky to be a little older when I became famous. But still, the shock of the world starting to treat you in a weird way... I had come from the army, where we had to deal with life or death, and suddenly, people were asking whether you were cool or not. I have never cared about whether I'm cool.

Only people who are capable of loving strongly can also suffer great sorrow, but this same necessity of loving serves to counteract their grief and heals them.