I remember walking the dog one day, I saw a car full of teenage girls, and one of them rolled down the window and yelled, 'Marc Jacobs!' in a French accent.

I think scent is sensual. I guess evoking a mood or a spirit is key, and I think with the women's fragrances we have evoked different types, moods or sensibilities of a woman - whether it's Daisy with the sweetness and the innocence or Lola which is more provocative, sexy and sultry.

The Louis Vuitton woman is more about a quality - a quality within some women that needs to come forward, to be noticed and recognised.

I've learned a lot about doing accessories and making shoes and handbags. I don't think my perspective has really changed. The subtlety of understanding yarns, what makes a fabric what it is - I've learned technical skills and more about the craft.

The world's information is digital. The web, the news, all of that is digital. And now... we have ten million books scanned. That was the last bastion of what was offline; it's now online and accessible.

Artificial intelligence is destroying the traditional world of work.

But, in each case, as a filmmaker who's been given sizable budgets with which to work, I feel a responsibility to the audience to be shooting with the absolute highest quality technology that I can and make the film in a way that I want.

There's a connection between the advances that are made in technology and the sense of primitive fear people develop in response to it.