I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

Culture is a critical piece of success.

I personally believe that a critical part to innovation is that exchange of ideas so when you say, 'Here's my idea,' someone else at the next table, who is in a different party, will go, 'Oh, these guys are trying that,' so that comes.

Iteration, not ideation, is the most important part of early stage entrepreneurship. You have to have a lot of ideas - a lot of bad ideas - if you want to end up with a good one.