I combine magic and science to create illusions. I work with new media and interactive technologies, things like artificial intelligence or computer vision, and integrate them in my magic.

The tricks of magic follow the archetypes of narrative fiction - there are tales of creation and loss, death and resurrection, and obstacles that must be overcome.

Magic is, in its core, introverted and closed; it's the most closed community ever, and I want to change all that and make it more open. If we want things to change, we have to be more open-minded.

My products and magic are free, but on the commercial side of what I do, the big tech companies are impressed with somebody like me who can emotionalize a piece of technology.