We are never complacent. My job is to make us look 10 years out and be prepared.

Having diversity around the board room, the executive table, and up and down our stores is really important.

I'm the biggest fan of face-to-face communication.

Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.

I was on the football team because I wanted to experience the different iconic social classes of high school. So football for me was an attempt to socially integrate in an interesting way. And then I didn't like it anymore and stopped doing it and focused more on drama and science and other forms of art and music.

I think I'm always writing, and I'm always working, and I'm always trying to be creative. It's just something that I do all the time. I watch TV, and I'll play guitar.

Obviously, as an actor, you have to embrace your imagination all the time, but when you're doing one of these films, you have to embrace your most childlike imagination - a sense of wonder and uninhibited playfulness.

As to the differences between game work and novel writing, well, obviously the former is a lot less lonely - you're in and out of meetings all the time, bouncing stuff back and forth with the level designers, the art department, the animation team, so forth.