And a lot of the artists and people that we hired were fans of Transformers growing up, so having so many fans working on my crew really kept me on point.

I make movies for teenage boys. Oh dear, what a crime.

Nobody in the world knew about Megan Fox until I found her and put her in 'Transformers.' I like to think that I've had some luck in building actors' careers with my films.

The press don't like to say nice things because nice is boring. It's much better to label me the devil. What we do is not brain surgery. We are entertainers, plain and simple, and we're responsible to bring that money back, to make a profit.

Too many younger people seem to prefer following celebrities instead of doing the work required to get an education that will someday lead to a job. If students today spent as much time on math and science and history as they do following these shallow celebrities, they might actually become contributors to society someday.

My understanding of this life is that you tour and play for years and years, have some longevity and a steady career. That may sound boring, but I always thought that was less depressing than being a one-hit wonder.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

I don't judge my self-worth as a football player. Football is something I love. It's a fun career deal, but it's not what I want to do with my life, because I see football as a game.