Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.

The music industry's very laid back while I'm very, very aggressive.

I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world.

I attended a post-college program in L.A. for Music Business and Production. Took several courses involving Music Production, Arrangement, and Songwriting.

The whole point of creativity is that it has no boundaries of language, region, and age.

In my early teens, science fiction and fantasy had an almost-total hold over my imagination. Their outcast status was part of their appeal.

Courses in the humanities, in particular, often seem impractical, but they are vital, because they stretch your imagination and challenge your mind to become more responsive, more critical, bigger.

My mum was well-travelled, well-educated and made me understand from books, from my imagination and from just taking me away on holiday once a year, wherever she could, that the world was bigger than Peckham.