Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.

The music industry's very laid back while I'm very, very aggressive.

I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world.

I attended a post-college program in L.A. for Music Business and Production. Took several courses involving Music Production, Arrangement, and Songwriting.

For some odd reason, the expression 'death of a poet' always sounds somewhat more concrete than 'life of a poet.'

Genetically, I'm like my mum, and she looked great right up until her death in 1989.

My wife Cecily Adams was dying of cancer, my daughter Madeline was struggling to overcome an autism diagnosis, and my father was dying, all at the same time. Writing the journal was a cathartic experience, and an extremely positive one.

I've been watching 'Game of Thrones,' and I can't wait for 'Bored to Death' to come back, it's one of my faves.