I don't run a non-profit. There are lots of non-profits in America - in Detroit, parts of Wall Street, etc. I run a not for profit. We're a business. The only difference is that instead of selling soap or sneakers, we sell hope and leadership.

I'm an entrepreneur. I'm married to an entrepreneur. So I haven't just sipped the entrepreneurship cool-aid, I bleed this stuff.

Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

I don't take fancy vacations. I buy all my jewelry at Claire's. I can't remember the last time I went out to a fancy dinner. My family lives in a modest two-bedroom apartment, and my kids share a bedroom. But I do have one extravagant vice: shoes.