Just in the past few years - since I've been making movies, which isn't a very long time - you now have a culture that is fascinated and informed about the box office in a way that sometimes filmmakers weren't even.

I will say that the idea of a woman being deceptive came from that original discussion with critics and reporters about if woman could do that kind of thing. Evelyn, herself, grew out of the discussions about how capable women are of deceit and lying and manipulation.

You start as an audience member and create a world you're interested in, and then you move into the telling of those stories, bringing what has interested you as an audience member.

I think Christine and Chad are on the opposite extremes of the spectrum. Christine is a model victim, and Chad is a model perpetrator, and Howard is closer to the middle.