If brands can find a voice that matches them, and the artist embraces it, they can find a way that would serve them that doesn't feel like a sellout to the artists and has dramatic impact for the brand.

We've got to be proactive. It's my job to look for unconventional situations that achieve what my clients want.

TV is still the place to grab the most eyeballs.

If you look at professional baseball in New York, you can get all 162 Yankee games on television anytime you want. But people still go to the ballpark because they are two different experiences. It's the same with film.

Money wasn't the motivating factor in calling time on my international career and focusing on T20 cricket. If I was here to make as much money as I can, I would be playing 10 to 12 tournaments a year.

Blackwater's work with the CIA began when we provided specialized instructors and facilities that the Agency lacked. In the years that followed, the company became a virtual extension of the CIA because we were asked time and again to carry out dangerous missions, which the Agency either could not or would not do in-house.

The main thing I want to have at the end of my career is to be healthy. But as for people to remember me, I want my fans to remember the type of fights I had.

I feel very lucky that I have this career that allows me to say, 'I'm ready to start now on this project,' and I can go and do it.