Once you choose to enter a WeWork, you choose to be part of something more 'we' than 'me.' People start coming together. They'll see each other in the elevator; they talk in the stairways. There's a thousand other things they do.

When I moved to New York City from Israel, I came here with the idea to get a great job, have tons of fun, and make a lot of money. Growing up in Israel, I watched a lot of American TV, and I thought it's what the 'cool' people did, and I wanted the same thing.

There's no one person that can provide all the insights I need to run the business. There are so many aspects to WeWork: Digital, real estate, operations, space, and design. I pick and choose people who can help in each aspect.

WeWork has always believed that we are better together, and a large part of that is learning from others through meaningful connections and experiences.

In music, which was my world before, you've got thousands and thousands of years of great ideas that have already been thought of. But the internet is basically 20 years old. So you can be way stupider and still have world-changing ideas.

I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

With technology tracking us everywhere we go, 'cosplay' might become our best defense against surveillance.