Our managers need to have a strong integration of managerial skills and technical understanding. One cannot substitute for the other.

To have strongly integrated managers who have a deep understanding of technology is a rare and difficult combination to build. You have to invest a lot in selecting and training these people.

You have got the right strategy, the right geography; you have got the right customers. You need to prioritise them better; we need to grow them better, mind them better. We need to give more value to them, and we need to execute a lot of areas in the organisation where we are not executing.

You need a commitment which is long term and a commitment to leadership, because that's the only way you build excellence.

My family is involved and my wife Brenda is a great, great writer. She helps me with the writing of everything and also sings with me. I owe a lot to Brenda.

The One Ford plan drives the business to get PGA, Profitable Growth for All, meaning that every year we increase the profits and cash flow. So how do we do that? We serve all the markets around the world with a complete family of vehicles and use the One Ford Plan.

I really believe that parents need to know they are shaping the future of their children.

Everyone I'm photographing, I feel like I'm remaking a family, in a way. My brothers and sisters are my heroes. So many of my models resemble them.