I said: 'I'm throwing in my job, and I'm going to write a book.' Everyone thought: 'She's off her trolley,' and it was quite crazy, really. I'm just lucky that it came off.

The digital revolution has wrest a little control away from corporate publishers and white, male, middle-aged critics, but the financial value put on the job of the writer and the misconceptions around that make it extremely difficult to enter the profession.

I realized early on that being an author is a hugely misunderstood job. Because there are no pay grades and very little structure, people make interesting assumptions about the profession.

I'd never be where I am if more successful writers hadn't taken an interest in me and done me a good turn - be it chiming in with constructive criticism or giving me sound advice about my career plan.

I always think about the settlers who moved to New Zealand in the 1800s. They hadn't even been to the place before. They just packed their bags and shipped over knowing they'd never see their family again or be able to speak to them - they'd maybe get a letter if they were lucky.

I come from a family with a long tradition in shoemaking, and I still live in a region famous for its shoemakers. It is getting harder and harder to find skilled workers. There are no professional training institutes, so we have to train our own employees. And an apprenticeship takes three years.

Instagram is my favorite! It's interactive and a fun way to stay connected to my friends, family and fans. I love posting photos from family trips, property visits, previews of my collections, everything!

The pictures of my family were designed to be on a family wall, they were supposed to be together. It was supposed to copy my mother's wall in her house.