I like tackling problems that I can see making an impact on real people and real businesses immediately.

We're pushing the limits of what a game is, and they think I'm beyond this limit. There will always be purists, but we've never got that push-back from businesses or consumers. Game dynamics are too powerful to leave bottled up in games.

Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.

Climate change is a complex problem with no central lever, and with unequal distribution of resources.