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If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.
Stuart Rose
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"If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us."
— Stuart Rose #leadershipinfluence

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If you wait for customers to tell you that you need to do something, you're too late. Good bus…

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If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us. — Stuart Rose

About Stuart Rose

Stuart Rose was a Businessman from United States (1927–2007).

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Frequently Asked Questions

Who said "If you wait for customers to tell you that you need to do something, you're too…"?
This quote is attributed to Stuart Rose, a Businessman from United States.
When did Stuart Rose live?
Stuart Rose lived from 1927 – 2007.
What is this quote about?
This quote touches on Leadership & Influence. Browse more quotes on these themes from the categories page.