We really wanted to circumvent that online learning curve, where it's virtually impossible to use words to explain music.

Just based on the primary adage of the necessity breeding innovation, it was just like 'Well, what makes me the guitar player that I am?' and I feel like I listen to so much different music, and I'm a student of so many genres of music, and I feel like it's fun to apply those things and anything super applicable to any type of music.

There's nothing like having some healthy competition. We really strive to think outside the box by taking the standard approach the then twisting it a little, all the while trying something new.

Some people will basically just shred all over everything, even a ballad. I'm glad I wasn't born with that genetic chip - the need to just wheedle-whee all over the place.

One of the things that has been truly incredible to observe though, is the amount of venture investment that has gone into early stage security technology.

The moment somebody is making money off the recipes, that's when you'll see digital rights management around it.

People try to read a lot into what 'digital' means. It's just another platform. There are very attractive things that happen if you invest in content - movies, TV production, acquired series, specialty genres, digital distribution of our magazines, sports rights.

Technology is destructive only in the hands of people who do not realize that they are one and the same process as the universe.