We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real.

We have a full writers' room, and with something like 'MyMusic,' we've scripted it out with professional writers. There is some very basic improv from the actors, but everything is very to the letter, so it's easy to edit down to an episode. There are fun little things an actor might throw in there.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

When you create series and products, sometimes there's specific situations where your content is being infringed... in very rare cases, somebody produces a beat-by-beat version of your exact series, which has happened to us.

It only makes sense that as our society becomes more and more integrated with technology, we'll start to see more cyborgs, grinders, biohackers - whatever you want to call us - thriving at the intersection of tech and body modification.

Do you remember the first three years of Steam? People absolutely hated that Valve forced you to launch their game through what some people called a virus at the time, which was the Steam client. But Steam led the digital distribution revolution: it was the first across all platforms.

I think the Internet is more layered and complex than just hating it or liking it. I find it to be more purposeful to talk about the way that it's conducive for relationships and making connections.

I don't try to show off technology in my work. The technology is a means to tell stories, so I think conversations about my work can be had by very large audiences.