Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.

Scientists appear most often in horror movies. Through childlike curiosity or God-defying hubris, they unleash destructive forces they can't control - 'Forbidden Planet's Monsters of the Id.

Wars without military objectives have a tendency to go on forever.

Medicare is a monopoly: a central-planning bureaucracy grafted onto American health care. It exercises a stranglehold on the health care of all Americans over 65, and on the medical practices of almost all physicians. Medicare decides what is legitimate and what is not: which prices may be charged and which services may be rendered.

I don't even own my own name on the internet - somebody else bought it.

What we did with 'AllThingsD', though, was very different. We weren't taking a newspaper and putting it on the web; we were creating a digital native product, and we did it inside of a very old, stuffy newspaper company at the time.

The Internet is so big that no one can control anything, really.

Intel's still our main partner. We have not announced anything with AMD and don't have anything planned, but we're constantly being aware to make sure our customers get the best technology.