At times, some journalists see nothing in the people apart from an opportunity to make material gain. They see them as consumers to whom we sell commodities at huge profits that keep our bank accounts growing.

I started as an engineer. I migrated to philosophy and international politics. And I did my studies about African - Africa democracy and democratization in Africa, taking Kenya as a model. And then, while I was doing so in 1996 in South Africa, Al Jazeera was established. So they requested me to be an analyst on African affairs.

Al Jazeera should understand the societies, should understand the culture of the civilisation, should understand the dynamics of the societies, should be part of this understanding; and on the other level, Al Jazeera should concentrate on the margin rather than the centre. It means that Al Jazeera should be close to the public.

At Al Jazeera, we are getting our local Somalis, Yemenis and Sudanese, local correspondents from within the society, who understand much better than the people who come from overseas. We will get a much better insight.

Most people don't like change. They revolt against it unless they can clearly see the advantage it brings. For that reason, when good leaders prepare to take action or make changes, they take people through a process to get them ready for it.

I have no religious belief myself, but I don't think we should fight about it. In particular, I think that we should not rubbish moderate religious leaders like the Archbishop of Canterbury because I think we all agree that extreme fundamentalism is a threat, and we need all the allies we can muster against it.

I believe we must go further in redefining what United's corporate citizenship looks like in our society... and we intend to live up to those higher expectations in the way we embody social responsibility and civic leadership everywhere we operate.

Great leaders are not proverbial fence sitters. They judge. They opine. They challenge. They fight for their vision.