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Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.
Aileen Lee
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"Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm."
— Aileen Lee #technologydigitallife

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Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm. — Aileen Lee

About Aileen Lee

Aileen Lee was a Businesswoman from United States (1970–present).

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Frequently Asked Questions

Who said "Consider the social proof of a line of people standing behind a velvet rope, wa…"?
This quote is attributed to Aileen Lee, a Businesswoman from United States.
When did Aileen Lee live?
Aileen Lee lived from 1970 – present.
What is this quote about?
This quote touches on Technology & Digital Life. Browse more quotes on these themes from the categories page.