In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.

By ratifying the Convention, governments become legally bound to implement the rights therein.

Northern Uganda presents a situation of extraordinary violation of the rights of children.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

When I first started in the industry, there were - this is prior to the era of computer graphics and all these digital tools - there were some pretty rigid, technologically imposed limitations about how you shoot things, because if you didn't shoot 'em the right way, you couldn't make the shot work.

A lot of people are trying to get out of their home country and think 'making it' is if you're able to work in another. For me... I'd be quite content to keep doing my own little films down there for the rest of my filmmaking career.

I certainly have gotten caught up in the music business at various times in my life, mostly because you want to get along with whatever record company you're dealing with. I don't want to be flaky. I don't want to be some temperamental, hard-to-work-with musician.

My first obligation is my job. It's very hard to really get into campaign mode when you've got to focus on doing the work.