If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they look lovely, too - that's my job, as far as evening wear goes.

Nobody is going to buy one of our dresses because it will do, or as something to hide away in their wardrobe and wear at some dimly undetermined point. They always have an event of some kind in mind. They want to walk in the room and for everybody to think how amazing they look. That's the job, really.

I like the challenge of dressing ladies in lots of different things.

I have always aspired to create beautiful designs that make women feel elegant and confident - for me, that is my greatest challenge and inspiration.