Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.

It's not in the interest of most mapping companies to make those changes as they occur, but if you give the power to local people, you can be sure that you're always getting the best information from the folks that actually drive those roads every day.

Using Waze, they're saving time on the road, money on gas, and emissions into the environment - a proposition they really can't turn down. But more than that, drivers use Waze because they feel they are part of a community, working together to overcome the global headache that is traffic.

You can see that tight integration, as Facebook and Twitter now have with iOS, makes the overall user experience better for both the partner and for Apple.