Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.
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"Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant." — Paul Rand
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Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies…
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Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant. — Paul Rand
About Paul Rand
Paul Rand was a Designer from United States (1914–1996).
Frequently Asked Questions
Who said "Graphic Design, which fulfills aesthetic needs, complies with the laws of form…"?
This quote is attributed to Paul Rand, a Designer from United States.
When did Paul Rand live?
Paul Rand lived from 1914 – 1996.