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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul Rand
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"If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned."
— Paul Rand #workcareer

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolh…

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned. — Paul Rand

About Paul Rand

Paul Rand was a Designer from United States (1914–1996).

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Frequently Asked Questions

Who said "If a company is second rate, the logo will eventually be perceived as second ra…"?
This quote is attributed to Paul Rand, a Designer from United States.
When did Paul Rand live?
Paul Rand lived from 1914 – 1996.
What is this quote about?
This quote touches on Work & Career. Browse more quotes on these themes from the categories page.