TV viewing is normally a passive, mindless occupation.

Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust.

There is no better source of real-time news than Twitter. With the constant sharing of news and information, if you're an active Twitter user, there's nothing happening, big or small, that you won't know right away.

Whether via social media or in person, building your relationships is a long-term process, and the ultimate goal is to strengthen your network one person at a time.