A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.

People learn more if they're learning in directly engaging ways.

From a UX standpoint, the toughest battle is how to make a platform that's really open so kids can use it but has sort of hooks and constraints so it's actually driving towards revealing parts of the world through science or through mathematics.

The Memorial Finder covers the gap. It tells you the specific panel and number where you can find an individual but begins to reveal the connections between the names themselves. As you move around the site itself, a smartphone app will reveal adjacencies as well as the stories behind the names.