A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.

People learn more if they're learning in directly engaging ways.

Sitting with a bunch of adults and arguing about what's going to be most effective for kids is just sort of self-defeating.

The Memorial Finder covers the gap. It tells you the specific panel and number where you can find an individual but begins to reveal the connections between the names themselves. As you move around the site itself, a smartphone app will reveal adjacencies as well as the stories behind the names.

What I'm pushing for is an economic discipline that will be closer to other social sciences; in particular, we should be more pragmatic about the methods that we are using instead of pretending that we have our own scientific apparatus with very sophisticated mathematic models that distinguish us from sociologists and historians.

I actually started my career in planetary science with a master's thesis on Pluto.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

Do you trust in your fellow citizens, in a sense that whatever they will have in additional tools they will use in balance more to the good or more to the bad? If you think they will use it more to the bad, you shouldn't do science, you know.