A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's.

From a UX standpoint, the toughest battle is how to make a platform that's really open so kids can use it but has sort of hooks and constraints so it's actually driving towards revealing parts of the world through science or through mathematics.

Sitting with a bunch of adults and arguing about what's going to be most effective for kids is just sort of self-defeating.

The Memorial Finder covers the gap. It tells you the specific panel and number where you can find an individual but begins to reveal the connections between the names themselves. As you move around the site itself, a smartphone app will reveal adjacencies as well as the stories behind the names.

I was raised in Arizona, and I went to public school, and the extent of my knowledge of the civil-rights movement was the story of Rosa Parks and Martin Luther King, Jr. I wonder how much my generation knows.

A survival tale peels away the niceties and comforts of civilization. Suddenly, all the technology and education in the world means nothing. I think all of us wonder while reading a survival tale, 'What would I have done in this situation? Would I have made it?'

My parents were born and brought up in New York City. My father was trained as an electrical engineer, and my mother was an elementary school teacher. They were the children of Jewish immigrants who had come to the United States from England and Lithuania in the late 1800s.

Conceptually, I always took issue with bullies and those who took advantage of others, whether it was a teacher's cruelty to a student, or a student who picked fights with others.